- 12 October 2020
- Taylor Miller
As a small business owner, it’s important to be aware of the ever-changing trends in business operations. One of the more timely trends is the rapid growth of consumers going cashless with the rise in usage of mobile phone payments and contactless credit cards. In May 2020, a YouGov survey showed that 46% of Americans have been using cashless payments during the pandemic.
- 05 October 2020
- Kayla Meier
When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.
- 28 September 2020
- Jelani Markus
While the technology required to host events virtually has been around for a few years now, you could say it wasn’t remarkably popular. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. That all changed this year. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. The following tips can help you on your way.
- 21 September 2020
- Leo Covey
Running a small business has always been a calling with its own set of unique challenges. With the new dynamic of remote work, things can be even trickier, especially if you are managing employees. Suddenly a team that was united and running in the same direction with organization and discipline can sometimes feel unmoored, uninspired and possibly worried about the future. Here are some valuable ways you can easily infuse positivity and productivity into their days, even with the physical distance that separates you.
- 18 September 2020
- Public Relations
What began in 2017 as a side hustle to pay for her study abroad program quickly turned into Lalese Stamps’s very successful small business, Lolly Lolly Ceramics. Increasing in popularity, her handmade pieces went from selling at local flea markets to selling out online and with major retailers.