- 19 April 2021
- Alex Penfield
Running a small business requires a lot of thinking on your feet. But while agility is essential in the world of entrepreneurship, it also pays to have some form of a marketing strategy in place. A marketing strategy is the section of your business plan that outlines how you will price, promote and sell your product or service. It determines where your business fits into the market landscape and can serve as an integral framework for how your small business operates on a day-to-day basis. Doing the necessary legwork to build a solid marketing plan can be a big revenue driver and help to sustain the overall success of your business over time.
- 12 April 2021
- Dr. Billy M. and Jelani Markus
Search engine optimization (SEO) is a collection of techniques you can use to improve your site's visibility in a search engine's organic search results, which can be an effective tool for marketing your small business. If you want to learn more about the basics of SEO for your small business and how to get started, you're in the right place.
- 05 April 2021
- Jelani Markus
As a small business owner, tax planning can be a year-round event, considering all the record-keeping and quarterly payments you have to make to the Internal Revenue Service (IRS). Your tax-related activities will inevitably heighten during the tax season to comply with the April 15 deadline (extended to May 17 for all individual, sole-proprietor and single member LLCs). Depending on your business structure, filing your taxes can be simple (e.g., sole proprietorship) or complex (e.g., C corporation).
We can all relate to the experience of “Googling” something in a moment of need, be it a tasty delivery pizza, mobile phone screen repair, or anything else in between. But did you ever consider why certain businesses appear before others in those search results? The answer lies in the field of Search Engine Optimization (SEO), the strategy of fine tuning the content and framework of your digital presence in order to increase the quantity and quality of web traffic from organic web searches.
- 22 March 2021
- Jelani Markus
Celebrating this Women’s History Month from a business standpoint means taking a good look at some of the impact women have had in the business world. The contributions women have made throughout so many industries have been historic, impactful and worthy of praise. Here are just a few eyebrow-raising achievements we can attribute to female entrepreneurs, small business owners and employees.